Home Run for Sport Management Alumna
by: Joanne Nesti
When Xaimara Coss went to basketball or football games as a child, she was often more interested in the guys on the sidelines than she was the players in the game.
“I used to wonder what the man with the clipboard was doing,” Coss says. “Who is that with the walkie-talkie, and who is he talking to? That was always a fascination for me.”
It may also have been her first clue that sports management would become her chosen career. But Coss also spent her share of time on the field, as a star volleyball player at Murry Bergtraum High School in New York City. That ability, plus her fascination with the sidelines, carried her to the Neag School’s sport management program and to the UConn volleyball team. She juggled the rigors of being a student-athlete and graduated in 2004.
Through her high school coach and mentor, Barbara Esmilla, who is now the principal of Bergtraum High, Coss was able to secure an internship with Major League Baseball during her junior and senior years at UConn. That path led to her current position as a royalty analyst at MLB. The job involves dealing with licensees who market merchandise with major and minor league team logos throughout the country and the world.
During her internship, Coss became involved with, and deeply committed to, baseball’s RBI Program — Reviving Baseball in the Inner City. MLB’s Community Relations Department administers the program in cities around the world, and while crunching numbers is what Coss does, working with children is what she loves.
To that end, she hopes to return to the Neag School in the fall to pursue a graduate degree, with special emphasis on the Husky Sport program that reaches out to inner city students in Hartford. Associate Professor Jennifer Bruening, director of Husky Sport, is grateful for the chance to have Coss back at UConn.
“The commitment and drive that saw Xaimara through her academic and athletic achievements,” Bruening says, “make her a great role model for young people.”
Once her master’s degree is in hand, Coss hopes to return to MLB, but in community relations and in a career that can help children in need. “I grew up in the inner city,” Coss says of her Brooklyn, New York, childhood. “I’ve seen too many kids without hope, without a light at the end of the tunnel. RBI, and programs like it, can be that light and I want to be part of that.”
For students who are currently in the sport management program, Coss says mentors and good connections help, but she offers advice that is useful in any career. “Leave a lasting impression,” she says. “During my internship at Major League Baseball, I could have done just the typing and filing that my job called for. But I wanted to show them I could do more than was asked of me. I still try to do that every day.”










Xai is awesome!
Xai is the best… love u sis! muah
As always you make me so proud to be your coach, mentor, 2nd mother and friend!!!!!
Xai, you are such and inspiration to young inner city school …
So proud and honored that I got a chance to coach you at MBHS…
best wishes always ,maybe you’ll get to negotiate my son contract
when he makes it to the big leagues…Lol
His role model and idol is Jorge Posada…his been a catcher did his team
for 3 years now… I tell my kids big dreams makes big Smiles…
Xai has been nothing but a professional & amazing co-worker at MLB. I’m so so sad to see her leave but can’t wait to welcome her back once she has her grad degree. She truly is an inspiration & I’m so proud to call her my friend!
Congrats friend! You will do great things in Conn! So proud of you =)
Thank you for your kind words. We appreciate your comments and glad you enjoy Spotlight.
Leave your response!
Follow the Neag School
Spotlight Issues
Find an Expert
Need to find an expert on issues in:
• education• kinesiology
• physical therapy
Check out the expertise section of our faculty directory.
The Neag School of Education
Did you know?
The Neag School is the #1 ranked public school of education on the East Coast. Learn more about the rankings, graduates and alums from our 2010 Fact Sheet.
Ray and Carole Neag
Believing that education is society’s "great equalizer," Ray Neag ('56, CLAS), for whom the school is named, gifted $21 million to UConn’s School of Education in 1999. He called it a strategic investment. At the time, it was the largest gift ever given to an education school in the U.S. and continues to be UConn’s largest endowment. Read more...
Recent Articles
Most Commented
Most Viewed
Disclaimers, Privacy & Copyright